TY  - BOOK
AU  - Malone,Chris
AU  - Fiske,Susan T.
TI  - The human brand: how we relate to people, products, and companies 
SN  - 9781118758151 (e-book)
AV  - HF5415.32 .M36 2014eb
U1  - 658.8/342 23
PY  - 2013///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
KW  - Electronic books
N1  - Includes index
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10762535
ER  -