TY  - BOOK
AU  - Baladi,Joseph
ED  - ebrary, Inc.
TI  - The brutal truth about Asian branding and how to break the vicious cycle
AV  - HD69.B7 B24 2011eb
U1  - 658.827095 22
PY  - 2011///
CY  - Singapore
PB  - Wiley
KW  - Brand name products
KW  - Asia
KW  - Branding (Marketing)
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10484882
ER  -