TY  - BOOK
AU  - Zikmund William G
AU  - d'Amico Michael
TI  - Marketing : Creating and Keeping Customers in an e-commerce World
SN  - 9812402357
U1  - 658.8 
PY  - 2001///
CY  - USA
PB  - South-Western
KW  - Marketing Management
ER  -