TY  - BOOK
AU  - Stareva,Iliyana
TI  - Social media and the rebirth of PR: the emergence of social media as a change driver for PR 
AV  - HF5414 .S73 2014eb
U1  - 658.872 23
PY  - 2014///
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
KW  - Social media
KW  - Marketing
KW  - Online social networks
KW  - Germany
KW  - Electronic books
N1  - Includes bibliographical references
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10856548
ER  -