TY  - BOOK
AU  - Scholz,Lucie
TI  - Brand management and marketing of luxury goods
AV  - HD9999.L852 .S3 2014eb
U1  - 658.8 23
PY  - 2014///
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
KW  - Luxuries
KW  - Marketing
KW  - Branding (Marketing)
KW  - Product management
KW  - Electronic books
N1  - Includes bibliographical references
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10856511
ER  -