TY  - BOOK
AU  - Bruce Margaret
AU  - Bessant John
TI  - Design in Business Strategic Innovation Through Design
SN  - 0273643746
U1  - 658 
PY  - 2002///
CY  - New York
PB  - Prentice Hall
KW  - Design, Business Design, Innovation, Design Tools
KW  - General Management
ER  -