TY  - BOOK
AU  - Haimowitz,Ira J.
ED  - ebrary, Inc.
TI  - Healthcare relationship marketing: strategy, design and measurement 
AV  - HD9665.5 .H35 2011eb
U1  - 615.1068/8 22
PY  - 2011///
CY  - Farnham, Surrey, Burlington, VT
PB  - Ashgate
KW  - Drugs
KW  - Marketing
KW  - Pharmaceutical industry
KW  - Relationship marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10449638
ER  -