TY  - BOOK
AU  - Sengupta Subroto
TI  - Brand Positioning: Strategies for Competitive Advantage
SN  - 0070581592
U1  - 659 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Brands, Advertising
KW  - Marketing Management
ER  -