TY  - BOOK
AU  - Reiman,Joey
ED  - ebrary, Inc.
TI  - The story of purpose: the path to creating a brighter brand, a greater company, and a lasting legacy 
AV  - HD58.9 .R448 2013eb
U1  - 658.4/06 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Organizational effectiveness
KW  - Organizational change
KW  - Social responsibility of business
KW  - Branding (Marketing)
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; The purpose of work is to work on purpose -- Purpose inspired leadership -- The master idea -- Ethos : the fruits are in the roots; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10634639
ER  -