TY - BOOK AU - Thomas,Bill AU - Tobe,Jeff ED - ebrary, Inc. TI - Anticipate: know what your customers want before they do AV - HF5415.5 .T63 2013eb U1 - 658.8/342 23 PY - 2013/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - Customer relations KW - Strategic planning KW - Electronic books KW - local N1 - Includes bibliographical references and index; Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10615072 ER -