TY  - BOOK
AU  - Jones,Stephanie
ED  - ebrary, Inc.
TI  - BRICS and beyond: executive lessons on emerging markets 
AV  - HD2755.5 .J6676 2012eb
U1  - 658/.049 23
PY  - 2012///
CY  - Chichester [England]
PB  - Wiley
KW  - International business enterprises
KW  - Developing countries
KW  - Social responsibility of business
KW  - Diversity in the workplace
KW  - Industrial management
KW  - BRIC countries
KW  - Foreign economic relations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10580215
ER  -