TY  - BOOK
AU  - McDonald,Malcolm
AU  - Wilson,Hugh
ED  - ebrary, Inc.
TI  - Marketing plans: how to prepare them, how to use them 
AV  - HF5415.13 .M255 2011eb
PY  - 2011///
CY  - Chichester, West Sussex, U.K.
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10510522
ER  -