TY  - BOOK
AU  - Sheth Jagdish N
AU  - Parvatiyar Atul
TI  - Customer Relationship Management
SN  - 0070435049
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - CRM
KW  - Marketing Management
ER  -