TY - BOOK AU - Mohsin,Muhammad ED - ebrary, Inc. TI - Encyclopaedia of brand equity management T2 - Encyclopaedia of brand equity management AV - HD69.B7 E53 2009eb PY - 2009/// CY - Mumbai PB - Himalaya Pub. House KW - Branding (Marketing) KW - Brand name products KW - Management KW - Encyclopedias KW - Electronic books KW - local N1 - Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10416394 ER -