TY  - BOOK
AU  - Mohsin,Muhammad
ED  - ebrary, Inc.
TI  - Encyclopaedia of brand equity management
T2  - Encyclopaedia of brand equity management
AV  - HD69.B7 E53 2009eb
PY  - 2009///
CY  - Mumbai
PB  - Himalaya Pub. House
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
KW  - Encyclopedias
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10416394
ER  -