TY  - BOOK
AU  - Kumar,V.
AU  - Petersen,J.Andrew
ED  - ebrary, Inc.
TI  - Statistical methods in customer relationship management
AV  - HF5415.5 .K864 2012eb
U1  - 658.8/12015195 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Statistical methods
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10582626
ER  -