TY  - BOOK
AU  - Thain,Greg
AU  - Bradley,John
ED  - ebrary, Inc.
TI  - Store wars: the worldwide battle for mindspace and shelfspace, online and in-store 
AV  - HF5429 .T43 2012eb
U1  - 381./1 23
PY  - 2012///
CY  - Chichester, West Sussex, U.K.
PB  - Wiley
KW  - Retail trade
KW  - Marketing
KW  - Consumer goods
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10582604
ER  -