TY  - BOOK
AU  - Heath,Robert
ED  - ebrary, Inc.
TI  - Seducing the subconscious: the psychology of emotional influence in advertising 
AV  - HF5822 .H37 2012eb
U1  - 659.101/9 23
PY  - 2012///
CY  - Chichester, West Sussex, Hoboken, NJ
PB  - Wiley
KW  - Advertising
KW  - Psychological aspects
KW  - Emotions
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10546552
ER  -