TY  - BOOK
AU  - Mathieson,Rick
ED  - ebrary, Inc.
TI  - The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world 
AV  - HF5415.1255 .M38 2010eb
U1  - 658.8/27 22
PY  - 2010///
CY  - New York
PB  - American Management Association
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10386327
ER  -