TY  - BOOK
AU  - White,Michael
ED  - ebrary, Inc.
TI  - A short course in international marketing blunders: mistakes made by companies that should have known better 
T2  - The short course in international trade series
AV  - HF1416 .W48 2009eb
PY  - 2009///
CY  - Petaluma, CA
PB  - World Trade Press
KW  - Business failures
KW  - Export marketing
KW  - International business enterprises
KW  - Management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 181-182); Includes web resources; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10305901
ER  -