TY - BOOK AU - Stroud,Dick ED - ebrary, Inc. TI - The 50 plus market: why the future is age-neutral when it comes to marketing and branding strategies AV - HF5415.13 .S77 2005eb U1 - 658.802 22 PY - 2005/// CY - London PB - Kogan Page KW - Marketing KW - Market segmentation KW - Older people KW - Electronic books KW - local N1 - Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10106651 ER -