TY  - BOOK
AU  - Boyer,Kenneth Karel
AU  - Frohlich,Markham T.
AU  - Hult,G.Tomas M.
ED  - ebrary, Inc.
TI  - Extending the supply chain: how cutting-edge companies bridge the critical last mile into customers' homes 
AV  - HD38.5 .B698 2004eb
U1  - 658.7/88 22
PY  - 2004///
CY  - New York
PB  - American Management Association
KW  - Business logistics
KW  - Grocery trade
KW  - Retail trade
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10075590
ER  -