TY  - BOOK
AU  - Khan,Matin A.
ED  - ebrary, Inc.
TI  - Consumer behaviour and advertising management
AV  - HF5415.32 .K43 2006eb
PY  - 2006///
CY  - New Delhi
PB  - New Age International (P) Ltd., Publishers
KW  - Consumer behavior
KW  - Advertising
KW  - Management
KW  - Electronic books
KW  - local
N1  - Includes index; pt. 1. Consumer behaviour -- pt. 2. Advertising management; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10318696
ER  -