TY  - BOOK
AU  - Thomas,Richard K.
AU  - Calhoun,Michael
ED  - ebrary, Inc.
TI  - Marketing matters: a guide for health care executives 
T2  - ACHE Management series
AV  - RA410 .56 .T49 2007eb
U1  - 362.1068/8 22
PY  - 2007///
CY  - Chicago, IL
PB  - Health Administration  Press
KW  - Hospital care
KW  - Marketing
KW  - Medical care
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10251374
ER  -