TY  - BOOK
AU  - Milanesio,Natalia
ED  - ebrary, Inc.
TI  - Workers go shopping in Argentina: the rise of popular consumer culture 
AV  - HC180.C6 M55 2013eb
U1  - 306.30982 23
PY  - 2013///
CY  - Albuquerque
PB  - University of New Mexico
KW  - Consumption (Economics)
KW  - Argentina
KW  - Consumers
KW  - History
KW  - 20th century
KW  - Working class
KW  - Economic conditions
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
N2  - "Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Per�on's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10648829
ER  -