TY - BOOK AU - Milanesio,Natalia ED - ebrary, Inc. TI - Workers go shopping in Argentina: the rise of popular consumer culture AV - HC180.C6 M55 2013eb U1 - 306.30982 23 PY - 2013/// CY - Albuquerque PB - University of New Mexico KW - Consumption (Economics) KW - Argentina KW - Consumers KW - History KW - 20th century KW - Working class KW - Economic conditions KW - Electronic books KW - local N1 - Includes bibliographical references and index; Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries N2 - "Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Per�on's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher UR - http://site.ebrary.com/lib/welingkar/Doc?id=10648829 ER -