TY  - BOOK
AU  - Alserhan,Baker Ahmad
ED  - ebrary, Inc.
TI  - The principles of Islamic marketing
AV  - HF5475.I74 A47 2011eb
U1  - 658.80088/297 22
PY  - 2011///
CY  - Burlington, Vt.
PB  - Gower
KW  - Markets
KW  - Islamic countries
KW  - Commerce
KW  - Electronic books
KW  - local
N1  - Includes index; Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10477034
ER  -