TY  - BOOK
AU  - Chenet Pierrre
AU  - Johansen Jon Ivar
TI  - Beyond Loyalty
SN  - 8120329384
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall Of India
KW  - CRM
KW  - Marketing Management
ER  -