TY  - BOOK
AU  - Jones,John Bush
ED  - ebrary, Inc.
TI  - All-out for victory!: magazine advertising and the World War II home front 
AV  - HF6105.U5 J66 2009eb
U1  - 940.53/1 22
PY  - 2009///
CY  - Waltham, Mass., Hanover [N.H.]
PB  - Brandeis University Press, Published by University Press of New England
KW  - Advertising, Magazine
KW  - United States
KW  - History
KW  - 20th century
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [297]-298) and index; "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10319037
ER  -