TY  - BOOK
AU  - Martin,Dick
ED  - ebrary, Inc.
TI  - Rebuilding brand America: what we must do to restore our reputation and safeguard the future of American business abroad 
AV  - HD69.B7 M375 2007eb
U1  - 658.8/27 22
PY  - 2007///
CY  - New York
PB  - American Management Association
KW  - Brand name products
KW  - United States
KW  - Branding (Marketing)
KW  - International economic relations
KW  - Anti-Americanism
KW  - Arab countries
KW  - Relations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [263]-287) and index; Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10196186
ER  -