TY - BOOK AU - Burton,Edwin T. AU - Shah,Sunit N. ED - ebrary, Inc. TI - Behavioral finance: understanding the social, cognitive, and economic debates T2 - Wiley finance series AV - HG4521 .B837 2013eb U1 - 332.01/9 23 PY - 2013/// CY - Hoboken PB - Wiley KW - Investments KW - Psychological aspects KW - Capital market KW - Decision making KW - Electronic books KW - local N1 - Includes bibliographical references and index; Introduction -- Introduction to behavioral finance -- What is the efficient market hypothesis? -- The EMH and the "market model" -- The forerunners to behavioral finance -- Noise traders -- Noise traders and the law of one price -- Index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10677825 ER -