TY  - BOOK
AU  - LaMattina,John L.
ED  - ebrary, Inc.
TI  - Devalued and distrusted: can the pharmaceutical industry restore its broken image? 
AV  - HD9665.5 .L36 2013eb
U1  - 338.4/76151 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Pharmaceutical industry
KW  - Corrupt practices
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Machine generated contents note:  Introduction Part 1. "The 4 Secrets That Drug Companies Don't Want You to Know" Part 2. What Has Happened to R&D Productivity? a. Impact of Mergers b. Impact of FDA c. Impact of Payers Part 3. Challenges in Key Therapeutic Areas for Improving Health a. Cancer b. Diseases of the Brain c. Cardiovascular Disease d. Diabetes e. Bacterial Infections Part 4. Improving R&D Output a. View of Others b. Personal Vision Part 5. Restoring the Pharma Image Part 6. Final Thoughts; Electronic reproduction; Palo Alto, Calif.; ebrary; 2015; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
N2  - "While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R&D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals"--
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10641813
ER  -