TY  - BOOK
AU  - Stratten,Scott
ED  - ebrary, Inc.
TI  - UnMarketing: stop marketing. Start engaging 
AV  - HF5415.55 .S76 2012eb
U1  - 658.8/02 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Relationship marketing
KW  - Viral marketing
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10538768
ER  -