TY  - BOOK
AU  - Rothacher,Albrecht
ED  - ebrary, Inc.
TI  - Corporate cultures and global brands
AV  - HD69.B7 C63 2004eb
U1  - 658.827 22
PY  - 2004///
CY  - Hackensack, New Jersey
PB  - World Scientific Pub.
KW  - Brand name products
KW  - Management
KW  - Congresses
KW  - Branding (Marketing)
KW  - Corporate culture
KW  - Corporate image
KW  - Competition, International
KW  - Organisatiecultuur
KW  - gtt
KW  - Merken
KW  - Internationale ondernemingen
KW  - Corporate identity
KW  - Comparative business cultures
KW  - Global brands
KW  - Electronic books
KW  - local
N1  - "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements; Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10255887
ER  -