TY  - BOOK
AU  - Raab,Gerhard
ED  - ebrary, Inc.
TI  - The psychology of marketing: cross-cultural perspectives 
AV  - HF5415 .P734 2010eb
PY  - 2010///
CY  - Burlington, VT
PB  - Gower
KW  - Marketing
KW  - Psychological aspects
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Cross-cultural studies
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10411938
ER  -