TY  - BOOK
AU  - Miletsky,Jason I.
AU  - Smith,Genevieve
ED  - ebrary, Inc.
TI  - Perspectives on branding
AV  - HF5415.1255 .M55 2009eb
PY  - 2009///
CY  - Boston, Mass., London
PB  - Course Learning
KW  - Brand name products
KW  - Case studies
KW  - Branding (Marketing)
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10314636
ER  -