TY  - BOOK
AU  - Smilansky,Shaz
ED  - ebrary, Inc.
TI  - Experiential marketing: a practical guide to interactive brand experiences 
AV  - HF5415.1255 .S55 2009eb
U1  - 658.8/27 22
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Target marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [258]-259) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10288093
ER  -