TY  - BOOK
AU  - Ramaswamy,Venkatram
AU  - Ozcan,Kerimcan
TI  - The co-creation paradigm
AV  - HF5415.5 .R363 2014eb
U1  - 658.5/75 23
PY  - 2014///
CY  - Stanford, California
PB  - Stanford University Press
KW  - Customer relations
KW  - Relationship marketing
KW  - Product management
KW  - Business networks
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10852487
ER  -