TY  - BOOK
AU  - Trout Jack
TI  - Trout on Strategy: Capturing Mindshare, Conquering Markets
SN  - 9780070587601
U1  - 658 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - General Management
ER  -