TY  - BOOK
AU  - Bosshart David
TI  - Cheap: The Real Cost of The Global Trend For Bargains, Discounts & Consumer Choice
SN  - 0749448962
U1  - 658.834 
PY  - 2007///
CY  - New Delhi
PB  - Kogan Page India
KW  - Marketing Management
ER  -