TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
AU  - Purani, Keyoor
TI  - Advertising and Promotion: an integrated marketing communications perspective
SN  - 9781259026850
U1  - 659 
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - Advertising
KW  - Marketing
ER  -