TY  - BOOK
AU  - Hanlon Patrick
TI  - Primal Branding: create zealots for your brand, your company, and your future
SN  - 9780743277976
U1  - 658.8 
PY  - 2006///
CY  - London
PB  - Free Press
KW  - Marketing
KW  - Branding
ER  -