TY  - BOOK
AU  - Krishna G Radha ed.
TI  - Consumer Behavior Effective Measurement Tools
SN  - 8178815753
U1  - 658.834 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Consumer Behavior
KW  - Case Studies
ER  -