TY  - BOOK
AU  - Krishna, G Radha ed.
TI  - Consumer Behaviour: : emerging trends and issues
SN  - 8178813025
U1  - 658.834 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Consumer Behaviour
KW  - Case Studies
ER  -