TY  - BOOK
AU  - Acnielsen
AU  - Karolefski John
TI  - Consumer Centric Category Management
SN  - 0471703591
U1  - 658.87 
PY  - 2006///
CY  - Canada
PB  - John Wiley
KW  - Consumer Needs Retailing
KW  - Marketing Management
ER  -