TY  - BOOK
AU  - Dutta Sanjib ed.
AU  - Mukund, A ed.
TI  - Marketing Management Vol-I
SN  - 8178810077
U1  - 658.8 
PY  - 2002///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Marketing Management
KW  - Case Studies
ER  -