TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G
AU  - Aaker, David A
TI  - Advertising Management
SN  - 8120312198
U1  - 659 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Marketing
ER  -