TY  - BOOK
AU  - Chunawalla, S A
AU  - Sethia, K C
TI  - Foundations of Advertising: : theory and practice
SN  - 8174935509
U1  - 659 
PY  - 1997///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Advertising
KW  - Marketing
ER  -