TY  - BOOK
AU  - Ramaswamy, V S
AU  - Namakumari, S
TI  - Marketing Management: planning, implementation and control
SN  - 0333924398
U1  - 658.8 
PY  - 1995///
CY  - Mumbai
PB  - Macmillan India
KW  - Marketing Management
ER  -