TY  - BOOK
AU  - Prahalad C K
AU  - Ramaswamy Venkat
TI  - Future of Competition
SN  - 0670057959
U1  - 658 
PY  - 2004///
CY  - New Delhi
PB  - Harvard Business School
KW  - Competition, Value Creation
KW  - General Management
ER  -