TY  - BOOK
AU  - Shainesh G
AU  - Sheth Jagdish N
TI  - Customer Relationship Management
SN  - 1403 92862 2
U1  - 658.8 
PY  - 2006///
CY  - Delhi
PB  - Macmillan India
KW  - CRM
KW  - Marketing Management
ER  -