TY  - BOOK
AU  - Sarwate, Dilip M
TI  - Political Marketing: : the Indian experience
SN  - 0074603485
U1  - 658.8 
PY  - 1990///
CY  - New Delhi
PB  - Tata McGraw-Hill 
KW  - Political Marketing
KW  - Marketing Management
ER  -